I think it’s a lifetime opportunity to see a disruption unfold in front of you. Public cloud in general and specifically object storage is a disruption to the $5 billion data protection and information lifecycle management market.
It’s interesting to see how many factors are contributing to the growth of public cloud adoption.
1. Long term data retention
Different compliance and legal requirements are pushing enterprises to retain copies of production data for a long term. The exploding data, combined with space and infrastructure constraints, are pushing these enterprise to consider the public cloud for a simple Opex-based alternative.
2. Public cloud cost
This is pretty much the same conversation as flying Southwest vs. a charter. You get the cost advantage of sharing your infrastructure with the masses, and this works out greatly in the favor of the customer until they become a FedEx of their own.
All the new IP being built in the form of SAS applications or cloud infrastructure services will outpace the private cloud by a big margin.
It’s much easier to launch a service when you control all of the components. Consider Glacier or Dynamo from AWS, which out innovate any disk optimized DB or cold storage service out there.
4. Access speeds
CDN locations and improvements in technology like dedupe restores or cloud caching will greatly optimize the restore experience and increase reliance on the cloud.
5. Encryption, information governance, and audit controls
The encryption and information governance logic for the cloud or shared infrastructure is maturing really well. The viability of HSM or encryption gateway services will make the cloud trustworthier.
The evolution of compliance and audit control to better suit a shared infrastructure or a cloud operation (e.g., ISAE 3402) will help enterprises become more comfortable as well.
Overall, public cloud seems be heading in the direction of being the future of data backup, retention and governance strategy. It will be real fun to watch the story unfold.