Malcolm Chisholm has more than 25 years of experience in data management and has worked in a variety of sectors, including finance, insurance, manufacturing, government, defense and intelligence, pharmaceuticals, and retail. He is an independent consultant specializing in data governance, master/reference data management, metadata engineering, business rules management/execution, data architecture and design, and the organization of Enterprise Information Management. Malcolm is a well-known presenter at conferences in the U.S. and Europe, writes columns in trade journals, and has authored the books: Managing Reference Data in Enterprise Databases; How to Build a Business Rules Engine; and Definitions in Information Management. In 2011, Malcolm was presented with the prestigious DAMA International Professional Achievement Award for contributions to Master Data Management. He holds an M.A. from the University of Oxford and a Ph.D. from the University of Bristol.