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Druvaa deduplicates it's name. Now Druva.com

19/03/2010

Sunnyvale, CA, March 19th, 2010

Druva Software, a major in the field of enterprise laptop backup solutions, has shed an "a" in its name. Formerly known as Druvaa Software, the organization will now be known with a single "a", Jaspreet Singh, CEO of the organization said. Druva Software, best known for it's enterprise laptop backup offering - Druva inSync, decided on the name change to make the brand recall simpler. "The shedding of the extra "a" also signifies our bid to further create solutions that are smarter and are better placed to help the users", said Jaspreet Singh while explaining the decision behind the name change. Druva Software has recently released v1.0 for its much anticipated server backup platform - Druva Phoenix. Maintaining its leadership in innovation for disk based backup, Druva recently revealed plans to launch a new storage engine called "Blackbird". The new storage engine promises a new application aware sourced based data deduplication approach which eliminates data duplicates by understanding the composition, format and structure of data at the source. This approach offers about up to 60% better storage/bandwidth savings when compared to standard block based data deduplication approach especially while backing up Outlook PST and other complex data formats.

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